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Kevin Herrod

Creative Direction + Strategic Marketing Leadership

Summary

Summary

Bridging leadership, engineering, marketing, sales and customers to turn complex ideas into clear, compelling commercial stories.

Creative Director and strategic marketing leader with 15+ years guiding brands, integrated campaigns, technical storytelling and creative teams across energy, industrial technology, manufacturing, B2B and consumer markets. I translate complex products and business objectives into brand systems, go-to-market narratives and creative execution that help teams align, sales conversations move forward and customers understand why a solution matters.

Creative Leadership: Sets the creative vision and turns strategy into cohesive execution across brand, digital, print, video, presentations, experiential and sales-enablement channels.

Brand & Visual Systems: Builds and stewards scalable brand systems that create consistency without sacrificing the flexibility teams need to communicate effectively.

Technical Storytelling: Partners with executives, engineers, subject-matter experts and sales teams to make sophisticated products and technologies understandable, differentiated and commercially relevant.

Integrated Marketing & Commercilization: Connects positioning, content, campaigns and sales enablement around a clear customer value proposition—from strategic direction through hands-on execution.

Experience

Resume

Employment
Ricochet Creative
Creative Director

03/2014 – 12/2023

Helping clients define and embrace innovative marketing strategies creating meaningful impact to meet and exceed their business goals.

  • Lead all marketing, animation, web development, documentation, and technical training projects from concept through execution.
  • Develop and deliver thought leadership and creative solutions that strengthened clients’ market distinction and leadership position.
  • Provide and analyze detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.
Weatherford
Marketing & Documentation

09/2008 – 02/2014

Manager of Technical Documentation, Well Completion Technologies (WCT) — Oversaw day-to-day operations of the WCT technical documentation department servicing nine product lines. Evaluated current processes and procedures to identify areas of improvement.

  • Developed a cross-functional team of technical writers, technical illustrators, and graphic designers.
  • Conducted team meetings as well as one-on-ones with direct reports to keep track of progress, performance, and growth.
  • Served as Chairman of the WCT Technical Work Instruction Committee which set documentation standards in accordance with API Q2 specifications.

Senior Technical Designer, Well Construction Products (WCP) — Developed communication plans to support strategic initiatives within WCP business unit. Designed and developed marketing brochures for five product lines adhering to the integrity of the corporate brand.

  • Collaborated with all departments to effectively collect and analyze information used in technical documentation, brochures, and client presentations.
  • Created illustrations, animations, and infographics to demonstrate operational performance of downhole equipment.
  • Directed outside vendors to increase the quality of 3D animations and technical illustrations.
Independent Contractor

Graphic Designer/Art Director

05/2000 – 01/2009

Designed and developed marketing collateral, animations, illustrations, and inforgraphics for numerous clients from small businesses to Fortune 500 companies such as Weatherford, Halliburton, Schlumberger, and Dynegy.

Technical Response Planning Corporation

Manager of Creative Services

03/2002 – 10/2004

Provided design direction to all design team members and managed the workload of the team.

  • Researched, planned and implemented the latest design standards and technology to enhance the brand reputation and drive business objectives.
  • Developed and maintained creative processes to ensure a seamless, streamlined, and efficient design process.
  • Increased productivity by approximately 75% by developing repeatable methods and templates as well as cross training key team members to eliminate downtime.
Parker Media Group

Manager of Animation/Illustration Services

09/1997 – 05/2000

Built and managed a ten person cross-functional team of illustrators, animators, and graphic designers as well as served as the primary point of contact for external clients.

  • Coordinated projects with external clients and directed the internal team to produce high quality deliverables to meet time sensitive schedules.
  • Collaborated with internal team to develop the corporate branding guidelines, website, advertising campaigns, and various demo materials.
  • Analyzed processes and standards and implemented improvements to continually increase productivity and quality of animation and illustration deliverables.
Compaq Computer Corporation

Senior Technical Illustrator

02/1992 – 09/1997

Created 3D animations and illustrations for technical documentation and computer based training modules.

  • Increased productivity of department and cohesion of illustrations by establishing new standards and techniques using Alias Power Animator and Photoshop.
  • Developed and delivered a training course to teach internal artists these new methods.
Software Proficiencies
Adobe Photoshop
98%
Adobe Illustrator
97%
Adobe InDesign
95%
Adobe Premiere Pro
80%
Adobe Dreamweaver
82%
Adobe Animate
75%
Microsoft Office
95%
Professional Skills
Integrated Marketing
92%
Corporate Branding
96%
Print Media
98%
Digital Media
94%
Social Media Marketing
95%
Personnel Management
93%
Project Management
99%
Written & Verbal Communication
97%

Portfolio

Portfolio

Testimonials

Testimonials

Amina Rivera
Amina Rivera

Kevin and I collaborated on numerous brand, safety and marketing projects. I always found him easy to work with, as did many of our internal clients. His professionalism, expertise and attention to detail made Kevin an invaluable part of the team.

Amie Smith
Amie Smith

Kevin helped drive our company brand consistency and possessed a level of detail for nuances that he never hesitated to bring to our attention. I would say his attention to detail was more keen than other designers I’ve worked with in the past.

Brent Emerson
Brent Emerson

Kevin has the unique technical, creative and innovative skills across a broad spectrum of marketing and marketing communication platforms. Anything he has done for me or my organization was always outstanding.

Doug Wood
Doug Wood

Professionalism, knowledge, preparedness, and creativity are just a few of the adjectives that describe Kevin. When you work with Kevin, you will definitely have someone who immediately rolls up their sleeves and goes to work. You will be hard-pressed to find anyone better.

Contact

Contact

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