Kevin Herrod
Creative Direction + Strategic Marketing Leadership
Summary
Summary
Bridging leadership, engineering, marketing, sales and customers to turn complex ideas into clear, compelling commercial stories.
Creative Director and strategic marketing leader with 15+ years guiding brands, integrated campaigns, technical storytelling and creative teams across energy, industrial technology, manufacturing, B2B and consumer markets. I translate complex products and business objectives into brand systems, go-to-market narratives and creative execution that help teams align, sales conversations move forward and customers understand why a solution matters.
Creative Leadership: Sets the creative vision and turns strategy into cohesive execution across brand, digital, print, video, presentations, experiential and sales-enablement channels.
Brand & Visual Systems: Builds and stewards scalable brand systems that create consistency without sacrificing the flexibility teams need to communicate effectively.
Technical Storytelling: Partners with executives, engineers, subject-matter experts and sales teams to make sophisticated products and technologies understandable, differentiated and commercially relevant.
Integrated Marketing & Commercilization: Connects positioning, content, campaigns and sales enablement around a clear customer value proposition—from strategic direction through hands-on execution.
Experience
Resume
Employment
Ricochet Creative
03/2014 – 12/2023
Helping clients define and embrace innovative marketing strategies creating meaningful impact to meet and exceed their business goals.
- Lead all marketing, animation, web development, documentation, and technical training projects from concept through execution.
- Develop and deliver thought leadership and creative solutions that strengthened clients’ market distinction and leadership position.
- Provide and analyze detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.
Weatherford
09/2008 – 02/2014
Manager of Technical Documentation, Well Completion Technologies (WCT) — Oversaw day-to-day operations of the WCT technical documentation department servicing nine product lines. Evaluated current processes and procedures to identify areas of improvement.
- Developed a cross-functional team of technical writers, technical illustrators, and graphic designers.
- Conducted team meetings as well as one-on-ones with direct reports to keep track of progress, performance, and growth.
- Served as Chairman of the WCT Technical Work Instruction Committee which set documentation standards in accordance with API Q2 specifications.
Senior Technical Designer, Well Construction Products (WCP) — Developed communication plans to support strategic initiatives within WCP business unit. Designed and developed marketing brochures for five product lines adhering to the integrity of the corporate brand.
- Collaborated with all departments to effectively collect and analyze information used in technical documentation, brochures, and client presentations.
- Created illustrations, animations, and infographics to demonstrate operational performance of downhole equipment.
- Directed outside vendors to increase the quality of 3D animations and technical illustrations.
Independent Contractor
Graphic Designer/Art Director
05/2000 – 01/2009
Designed and developed marketing collateral, animations, illustrations, and inforgraphics for numerous clients from small businesses to Fortune 500 companies such as Weatherford, Halliburton, Schlumberger, and Dynegy.
Technical Response Planning Corporation
Manager of Creative Services
03/2002 – 10/2004
Provided design direction to all design team members and managed the workload of the team.
- Researched, planned and implemented the latest design standards and technology to enhance the brand reputation and drive business objectives.
- Developed and maintained creative processes to ensure a seamless, streamlined, and efficient design process.
- Increased productivity by approximately 75% by developing repeatable methods and templates as well as cross training key team members to eliminate downtime.
Parker Media Group
Manager of Animation/Illustration Services
09/1997 – 05/2000
Built and managed a ten person cross-functional team of illustrators, animators, and graphic designers as well as served as the primary point of contact for external clients.
- Coordinated projects with external clients and directed the internal team to produce high quality deliverables to meet time sensitive schedules.
- Collaborated with internal team to develop the corporate branding guidelines, website, advertising campaigns, and various demo materials.
- Analyzed processes and standards and implemented improvements to continually increase productivity and quality of animation and illustration deliverables.
Compaq Computer Corporation
Senior Technical Illustrator
02/1992 – 09/1997
Created 3D animations and illustrations for technical documentation and computer based training modules.
- Increased productivity of department and cohesion of illustrations by establishing new standards and techniques using Alias Power Animator and Photoshop.
- Developed and delivered a training course to teach internal artists these new methods.
Software Proficiencies
Professional Skills
Portfolio
Portfolio
Testimonials
Testimonials
Amina Rivera
Kevin and I collaborated on numerous brand, safety and marketing projects. I always found him easy to work with, as did many of our internal clients. His professionalism, expertise and attention to detail made Kevin an invaluable part of the team.
Amie Smith
Kevin helped drive our company brand consistency and possessed a level of detail for nuances that he never hesitated to bring to our attention. I would say his attention to detail was more keen than other designers I’ve worked with in the past.
Brent Emerson
Kevin has the unique technical, creative and innovative skills across a broad spectrum of marketing and marketing communication platforms. Anything he has done for me or my organization was always outstanding.
Doug Wood
Professionalism, knowledge, preparedness, and creativity are just a few of the adjectives that describe Kevin. When you work with Kevin, you will definitely have someone who immediately rolls up their sleeves and goes to work. You will be hard-pressed to find anyone better.
Contact
Contact
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