Kevin Herrod
Creative Direction + Marketing Leadership
Summary
Summary
Bridging the gaps between corporate, technical and creative professionals
Creative Director and Integrated Marketing Leader bringing transformative branding strategies to life using
state-of-the-art design combined with a deep understanding of technology on the latest platforms. Demonstrating success in providing change leadership, strategic direction and building the employee engagement required to enhance productivity, quality, client relationships, and team performance. Crafting world-class integrated marketing & advertising campaigns with compelling content and valuable interactive solutions that are empathetic and efficient.
Leadership: Motivational style used to develop, mentor, and empower frontline employees to excel; reliant upon training and facilitation of conflict resolution to achieve success. Collaborative thought leader focused on people, processes, and profits.
Operations Excellence: Develops and sustains a culture of continuous improvement, building performance excellence by controlling expenses and ensuring quality. Analyzes P&L to set goals and reduce expenses. Extracts data to investigate short falls, facilitate change and allocate resources.
Business Transformation: Provides direction to increase process efficiency and meet business targets. Supports others by providing coaching on process improvement tactics and productivity solutions.
Strategic Partner: Influences enterprise-wide delivery of premium experiences by defining key business metrics and service standards, identifying gaps in service, and spearheading effective improvements to grow and retain market share.
Resume
Resume
Employment
Ricochet Creative
03/2014 – 12/2023
Helping clients define and embrace innovative marketing strategies creating meaningful impact to meet and exceed their business goals.
- Lead all marketing, animation, web development, documentation, and technical training projects from concept through execution.
- Develop and deliver thought leadership and creative solutions that strengthened clients’ market distinction and leadership position.
- Provide and analyze detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.
Weatherford
09/2008 – 02/2014
Manager of Technical Documentation, Well Completion Technologies (WCT) — Oversaw day-to-day operations of the WCT technical documentation department servicing nine product lines. Evaluated current processes and procedures to identify areas of improvement.
- Developed a cross-functional team of technical writers, technical illustrators, and graphic designers.
- Conducted team meetings as well as one-on-ones with direct reports to keep track of progress, performance, and growth.
- Served as Chairman of the WCT Technical Work Instruction Committee which set documentation standards in accordance with API Q2 specifications.
Senior Technical Designer, Well Construction Products (WCP) — Developed communication plans to support strategic initiatives within WCP business unit. Designed and developed marketing brochures for five product lines adhering to the integrity of the corporate brand.
- Collaborated with all departments to effectively collect and analyze information used in technical documentation, brochures, and client presentations.
- Created illustrations, animations, and infographics to demonstrate operational performance of downhole equipment.
- Directed outside vendors to increase the quality of 3D animations and technical illustrations.
Independent Contractor
Graphic Designer/Art Director
05/2000 – 01/2009
Designed and developed marketing collateral, animations, illustrations, and inforgraphics for numerous clients from small businesses to Fortune 500 companies such as Weatherford, Halliburton, Schlumberger, and Dynegy.
Technical Response Planning Corporation
Manager of Creative Services
03/2002 – 10/2004
Provided design direction to all design team members and managed the workload of the team.
- Researched, planned and implemented the latest design standards and technology to enhance the brand reputation and drive business objectives.
- Developed and maintained creative processes to ensure a seamless, streamlined, and efficient design process.
- Increased productivity by approximately 75% by developing repeatable methods and templates as well as cross training key team members to eliminate downtime.
Parker Media Group
Manager of Animation/Illustration Services
09/1997 – 05/2000
Built and managed a ten person cross-functional team of illustrators, animators, and graphic designers as well as served as the primary point of contact for external clients.
- Coordinated projects with external clients and directed the internal team to produce high quality deliverables to meet time sensitive schedules.
- Collaborated with internal team to develop the corporate branding guidelines, website, advertising campaigns, and various demo materials.
- Analyzed processes and standards and implemented improvements to continually increase productivity and quality of animation and illustration deliverables.
Compaq Computer Corporation
Senior Technical Illustrator
02/1992 – 09/1997
Created 3D animations and illustrations for technical documentation and computer based training modules.
- Increased productivity of department and cohesion of illustrations by establishing new standards and techniques using Alias Power Animator and Photoshop.
- Developed and delivered a training course to teach internal artists these new methods.
Software Proficiencies
Professional Skills
Portfolio
Portfolio
Testimonials
Testimonials
Amina Rivera
Kevin and I collaborated on numerous brand, safety and marketing projects. I always found him easy to work with, as did many of our internal clients. His professionalism, expertise and attention to detail made Kevin an invaluable part of the team.
Amie Smith
Kevin helped drive our company brand consistency and possessed a level of detail for nuances that he never hesitated to bring to our attention. I would say his attention to detail was more keen than other designers I’ve worked with in the past.
Brent Emerson
Kevin has the unique technical, creative and innovative skills across a broad spectrum of marketing and marketing communication platforms. Anything he has done for me or my organization was always outstanding.
Doug Wood
Professionalism, knowledge, preparedness, and creativity are just a few of the adjectives that describe Kevin. When you work with Kevin, you will definitely have someone who immediately rolls up their sleeves and goes to work. You will be hard-pressed to find anyone better.
Contacts
Contacts
Let’s Keep In Touch
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